
A lot has happened behind the scenes in those 7 months since Sydney became the first Eatout dining guide in Australia. We've now opened in Perth, Brisbane and Adelaide. Malaysia is also up and running and our New Zealand site is as strong as ever. We've well and truly moved beyond being simply another Sydney dining guide.
Even more exciting is the product development itself. We're really moving away from just being an online restaurant dining guide and are positioning ourselves as a one-stop-shop for restaurant marketing. Central to this move is our emphasis on marketing integration. Too many restaurateurs simply have a website built and then park it, excluding it from all their other marketing efforts. Unfortunately, this approach doesn't work and the end result is a website that doesn't serve its purpose and only costs you money.
But websites that really showcase a restaurant, are easy to navigate around, and provide complete information on a restaurant can be a powerful marketing tool. When you start to integrate your website with your other marketing, results can skyrocket!

Over the next few months I'll be posting a series of simple ways you can all improve the return on investment your website is currently earning you (or costing you), along with other great marketing ideas. I'll also be keeping you updated on important things like Google ranking status and some of the other things we're doing to improve your results.
Thank you once again for your support.
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