Five Essential Website Elements

With over 63% of diners using the internet to find a place to dine, hospitality websites are now more important than ever. Not only do you have to have one, it has to look great, be easy to navigate around, and achieve it's overall goal - to attract new diners to your restaurant. This latter goal is often overlooked.

This sounds so simple, but more often than not hospitality websites lack certain essential elements which results in desired outcomes not being met.

Here are five essential website elements to get you off to a flying website design start:

• Name, address, phone number (so people can contact you)
• Printable navigation map (so people can find you)
• Menus - up-to-date (so people can see your food and prices)
• High quality food photography preferably in a slideshow format (to get people to take action and phone you)
• Opening times (so people know when you open)

Eatout-Sydney designs websites for hospitality businesses, hosts a powerful online restaurant dining guide, helps restaurants build customer databases and provides advice on the best ways to market to that database. If you'd like to learn more about what Eatout-Sydney can do for your hospitality business, please email me your contact details, including landline number and mobile phone details and I'll be in touch shortly.